I read some of the excerpts of the Big Moo, and I have but one thing to say. Seth Godin is a genius.
Back in the day when I was in management, the higher ups in the company I worked for considered me the top manager in the company (out of 150 other managers). I attribute this to the fact that I was able to surround myself with great people and recruit great managers for our company.
Seth surrounds himself with greatness. If there is one person I look up to online, it's gotta be this guy.